CASE 1:  Wholesale Distributor​ | $100M+ sales | Market leader  | 3rd generation ownership
​Objective:  New business and organic growth strategy.​



Business Objective:  Develop a corporate strategy that unifies sales and marketing efforts to increase market penetration and clarify branding that inspires action across all channels.

 

Strategy:  Create and spotlight a meaningful statement of identity that resonates with customers and vendors resulting in inspired actions and growth without margin sacrifice.   Establish branding cornerstones for all marketing and sales activities.  Identify business opportunity segments and account base strata to determine higher profitability opportunities.​



Development tools: Trade show design and printed materials, advertising campaigns and creative go to market strategies reaching across all internal and external business aspects.  Touch points include:  internal publications, social media campaigns, monthly promotional mailings, website updates, expansion of email contact lists, corporate branding, ongoing market research, customer surveys, broadcast fax and email campaigns, business templates including customer and vendor PowerPoint formats, letterhead, business cards, create market influencer tools, establish QR code program, develop metrics dashboards, integrate identity statement into sales department, conduct marketing presentations to sales teams.

Results:  The refined business purpose resonates with customers and vendors, driving market expansion ultimately leading to an acquisition by a larger competitor.   Focus on customer success and service commitment as benefits away from price focus.  Sales force motivated by clear mission.   Transition from mail to digital paths saving over $20,000/month in printing and mailing.  Identified key market and customer profile opportunities now the focus of marketing and sales efforts.

 

CASE 2:  Consumer Sports Products  | New ownership | Global product following 

​Objective:  Refresh branding, expand multimedia branding, retail demand.​​​

 

Business Objective:  Establish a market position foothold for the brand that results in growing retail outlets and consumer sales.

 

Strategy:  Evolve identity statement, create evocative campaigns promoting the company in a unique light across multiple channels to consumers and retailers resulting in sales growth.

Development tools:  Website development, create advertising campaigns, new icons and logos, market research and survey techniques, social media, printed materials, hand outs, corporate branding piece, presentation materials, templates for PowerPoint, letterhead, sales presentations, rep acquisition and dealer development devices, trade show plans, editorial content, product promotions, demo programs, sales programs, sales and marketing training for customer contact teams, press releases, email campaigns, marketing tool kits, metrics dashboards.

Results:  Strong editorial support on global scale, number of new dealers increasing monthly, initial retail sales outstripping available supply, positive website analytics statistics confirm branding trajectory, rep force equipped with consistent messaging, international sales established and growing, uniform touch point messaging producing expected results.

 

 

CASE 3: Upstart Trucking Company | Compete effectively with world's largest oil companies​

Objectives:  Partnership development, harness growth opportunities.

 

Business Objective:  Carve out market niche in the midst of large global players that showcases a unique market strategy and stimulates long term sales contracts.

 

Strategy:  Present company as a trustworthy partner with substantial management expertise and exceptional trucking capabilities.  Win relationships with large producers recognized on world stage.
 

Development tools: Trade advertising campaigns, continuous market research, monitor industry news, surveys, website conception, logos, all printed materials, presentation materials, corporate branding, development,  presentation materials, templates for PowerPoint, letterhead and leave-behinds, sales presentations, sales and marketing training for customer contact teams, email campaigns, social media plan, press releases, marketing tool kits.
​

Results:  85% conversion rate from initial contact to meetings.  Successful brand positioning producing competition’s drivers calls for employment.  Large producers executing Master Service Agreements.

 

 

CASE 4: New "Green"Consumer Product | Establish new market segment

Objectives:  Fortify brand, drive wholesale/retail sales, expand new category.

 

Business Objective:  Position the company as a market leader and technology innovator recognized as a thought authority by the technology industry whilst driving sales in multiple sales channels.

 

Strategy:  Develop identity statement that inspires consumers and retailers while establishing the company as a technology leader.   Devise and implement multi-channel campaigns with measurable awareness, sales growth and distribution expansion.

 

Development tools:  Editorial content, website development, create advertising campaigns, market research and survey techniques, social media, printed materials, hand outs, corporate branding piece, presentation materials, templates for PowerPoint, letterhead, sales presentations, rep acquisition and dealer development devices, trade show plans, editorial content, product promotions, demo programs, sales programs, sales and marketing training for customer contact teams, press releases, email campaigns, marketing tool kits, metrics dashboards.

 

Results:  Global editorial coverage, international distribution established, consistent month over month sales growth, new product development, outside investment closed, retail channel development expansion.​